给三岁以下孩子的护肤品 （Dragons' Den: Hannah 2)

产品的目标群体非常明确：三岁以下的孩子。 这是当妈妈的自然心意的商业外延。 但是，有的龙人们也会因此认为，产品的市场面太窄， 所以不愿意投资。

The targeted group is clearly defined: to children under three year old. It is a commercial extension of a mum's caring. However, some dragons regard it as a sign of too narrow market share and so are reluctant to invest.

然而，女性投资者都被Hannah 打动， 看好这些产品的巨大市场潜力， 都抛出橄榄枝。 甚至， 还相互竞争， 想要与Hannah 缔结合作。

However, female investors, impressed by Hannah, approve the great potentials of Toddle's and so made nice offer. Even, they compete to offer better so Hannah would love to work with them.

在我看来， Hannah成功获得投资的原因在于：她展示的是做到了什么的能力， 而不是能做什么的潜力。

In my view, Hannah's success lies in: she displays her capability of doing something, not the potential of being able to do something.

能力让人信服， 而潜力， 仅仅是校园书生气的想象和规划。

Capability, with data and explored market, talks by itself while potentials, are just imagination and schedules for a young school student.

把潜力变成能力，然后你才真正拥有话语权。

Turning your potential to capability, then you can talk.

简介： Dragons’ Den 龙穴

Dragons' Den is a British reality television business program based upon the original Japanese series.

Dragons’ Den (龙穴) 是英国的一款电视商业真人秀节目， 源自日本的同款系列。

Budding entrepreneurs get three minutes to pitch their business ideas to five multi-millionaires who are willing to invest their own cash, time and expertise to kick-start the business.

在三分钟内，竞标的企业家们将自己的商业想法，推销给五位千万富翁， 他们将会决定是否愿意将自己的现金， 时间和专业指导， 投资给初创商业。

After the pitch the Dragons have the opportunity to ask questions for details about the venture. Expectedly, most questions will be challenging.

在展示之后，五位“龙人”们就有机会提问， 询问细节。 毫无疑问， 很多问题都会是非常有挑战的。